THE CHALLENGE:

Create a series of promos to raise awareness and get the public voting for the BT Sport Action Woman Awards. These annual awards recognise and celebrate female athletes for outstanding contributions and achievements in women's sport.

THE IDEA:

A mock magazine makes the nominees cover stars, with a camera moving dynamically around and highlighting some of their achievements (particularly in the individual promos).
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DELIVERABLES:

30sec main event promo
15sec individual promos for the ten nominees

OUTCOME:

Over 39,000 votes were cast online.
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