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THE CHALLENGE:

For the 2019/20 FA Cup, BT Sport needed to make a series of promos, covering each round of the competition. Their idea was to create a homage to the classic Creature Comforts series, using unscripted audio with fans talking about their love for the FA Cup and it's history and relevance in the modern day.
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THE SOLUTION:

The promo team at BT Sport went out and recorded audio of fans, fashioning a script-of-sorts for each promo. We responded by developing the characters and scenarios/locations, being led by the personalities of the voices.

Each spot was built and animated in 3d in a stop-motion style.
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DELIVERABLES:

6x 30" promos
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OUTCOME:

This was an unusual project as it was interrupted midway by COVID-19. When sport resumed in the summer, a rescheduled FA Cup meant creating an extra promo, plus the semi-final and final promos over a very narrow timeframe. With the team working remotely, everything was delivered on-time and on-budget.

The campaign also received two Promax nominations, for Best Campaign and Best Use of Animation/Graphic Design.
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